Blog: The Spin
#LaundryMarketingNews
December 09, 2020
Industrial Laundry Email Marketing
Email marketing in industrial laundry comes with many benefits. Targeted messaging, personalized content, and specified outreach make email marketing a potent strategy for industrial laundry facilities.
You might be thinking: between social media, video production, and “modern” customer outreach tools, what role can email play? “Is it 1999?” “Who opens emails anyway?” “What does email marketing offer that I can’t get anywhere else?”
Put bluntly, you want to know if industrial laundry email marketing efforts are worth it. After all, how can such a tired technique still pull leads or engage with potential customers?
It might be one of the more traveled marketing outreach strategies out there, but it’s far from tired or ineffective. And if you’re not utilizing it, you’re missing out.
10 Benefits Email Marketing Offers Industrial Laundries
Despite misconceptions out there, email marketing is more relevant than ever before. At a glance, email marketing practices might seem like small potatoes: repetitive and easily dismissed, but the data doesn’t back that up. Year after year, email marketing has proven itself an effective strategy. Additionally, as a strategy, it’s always improving. With new tools every year that help gather information for, create, measure, and optimize campaigns, the possibilities continue to grow.
If you haven’t started sending business email campaigns, here are 10 reasons you should:
1. Unparalleled User Reach
More than 90% of users check their inbox every day. This makes email one of the most used applications in our digital era, but desktop computers aren’t the only way it’s checked. With cell phones and tablets increasingly becoming the preferred method of reading email, modern campaigns must adapt. To ensure the best reach, using responsive email templates that will properly show on every screen size is necessary.
2. Accessibility and Ease of Use
Email marketing might seem like a sophisticated service that takes a lot of know-how and resources to use effectively, and that’s partially true. While it takes some graphic design, optimized content, and researched outreach, it’s still, fundamentally, a simple tool.
3. Specific, Effective Targeting
Email marketing allows companies to target all types of customers, but most importantly, allows them to target relevant customers legally. Regulations regarding opt-in authorization from customers make those contacts high-value. In most cases, recipients must give their email addresses to your business for the purpose of receiving a newsletter. As such, sending the absolute best possible campaign newsletter is necessary for retaining the contact and convincing them of your services.
4. Data and Newsletter Segmentation For Targeted Messaging
With gathered user data, it is possible to build different lists to send specific messaging. Messages can be custom-tailored to each audience and sent at the best time. For example, having a list of “prospects” and “customers” allows for separate, targeted messaging designed to either make a new customer or upsell a current customer.
5. Campaign Adaptability
Let’s say your facility has a new towel service you’d like to sell to as many restaurants as possible. Email marketing allows for an easy change of messaging to let restaurant owners know about the new service. Just change some pictures, add some content, and link to a contact page. With email marketing’s adaptable messaging, what you want customers or prospects to see is what gets seen.
6. Performance Measurement
Email marketing provides measurements of key metrics with every send, allowing for a continually refined approach to achieve optimum results. For example:
- Open Rate (% of opens v.s. emails sent) establishes how enticing your subject line and hook were, and lets you know whether enough people are seeing your messages.
- Click Rate (% of clicks v.s. opened emails) relays how many people found a campaign engaging or relevant enough to investigate further.
- Forwards Count (how many people forwarded the email) lets you know whether your recipients sent your letter to others—a sign of engaging content.
Data gained this way allows for effective changes to be made to messaging or presentation that will increase email effectiveness. Additionally, A/B testing can be done to analyze the potential of an email before it’s sent.
7. Low-Cost
The cost of sending an email is pretty low, and is dependent on the size of your mailing list. Compared to other outreach methods, such as physical mail or cold calls, true cost-savings numbers emerge. Regardless of the size of a company, email marketing offers an inexpensive way to get the word out and bring in clients.
8. Scalability
Email marketing can deliver your message to 1,000 recipients as easily as 100,000 without much more time or resources.
9. Timing Control and Instant Action
In other online advertising channels, it is not easy to control the exact time a person will receive an ad message. Email marketing, however, allows for precise control of what day and time customers or prospects receive the email. With mail-opening metrics available, correct timing becomes a thing of study and adjustment rather than luck.
10. High ROI
Considering the low costs, messaging control, user reach, and data-gathering capabilities of email marketing, making a return on investment is inevitable. Making the greatest ROI possible is a question of professionalism, experience, and understanding of email marketing systems.
Infinite Laundry Is Your Laundry Business’s Email Marketing Solution
The combination of deep industry knowledge, decades of experience, and internet understanding make the team at Infinite Laundry your laundry facility’s best email marketing provider. We’ve got the content chops, graphic-design excellence, and data analysis tools needed to get your email marketing strategy soaring fast.
For more information, give us a call at (888) 557-0262 or contact us here. Also, check out what else we can do for your industrial laundry facility’s online presence and marketing! We look forward to speaking with you!
