Blog: The Spin
#LaundryMarketingNews
December 9, 2020Email marketing in industrial laundry comes with many benefits. Targeted messaging, personalized content, and specified outreach make email marketing a potent strategy for industrial laundry facilities. You might be thinking: between social media, video production, and “modern” customer outreach tools,...- November 25, 2020Infinite Laundry knows the score. Without our awesome clients, we couldn't do the work we love. With gratitude and appreciation, we offer our humble thanks to everybody who makes us possible.To demonstrate our appreciation (as well as some saucy...
- November 12, 2020Professional laundry recruitment services are your industrial laundry facility’s most reliable way to acquire the talent it needs. Whether you’re looking for a general manager, engineer, sales rep, or any other industrial laundry position, Infinite Laundry can help. With more...
- October 29, 2020Nothing can stop the monsters of industrial laundry marketing, especially on Halloween! We summon our might from the darkest laundry realms to provide our clients with the most powerful marketing magic possible. This Halloween, we embrace the pull of...
- October 9, 2020Industrial laundry website content and search engine optimization (SEO) for the linen and uniform industry is vital to being seen online and getting prospects on your website. Whether your laundry facility has been around for two years or a...
- September 9, 2020Have you had fun in 2020? Me either… From canceled family weddings to struggling through the roller coaster that is COVID shutdowns, reopenings, rollbacks, and re-reopenings, there has been plenty of stress…and work involved. As we all begin to...
- September 1, 2020At the onset of the COVID-19 outbreak in the US, many companies paused hiring. However, laundry never sleeps – and as an essential industry, many operators are still looking to fill positions now, and will need to adapt their...
- July 29, 202010 light years ago, Infinite Laundry took off. What started as an idea sketched out over breakfast has become a full-fledged crew with many awesome passengers. We are so happy to have helped businesses within the linen and uniform...
- June 16, 2020From all of us here at Infinite Laundry to you, we hope you and your family are doing well and staying safe. We can't wait to go out into the world again, and we're already day dreaming about what...
- April 28, 2020It's been just over a month since we provided a marketing update for linen and uniform companies navigating uncharted waters during the pandemic. This has been a difficult time for every company in the industry, including ours. Collectively, as...
- March 24, 2020As we began navigating these uncertain times this month, our team created this video. It's meant to remind us we've seen difficult times before, just how strong we are, and that we will get through these challenges just like...
- March 4, 2020The story of your business is an important one. From your facility to your employees to your delivery trucks, every aspect of your brand is worthy of showcasing. Customers and prospects alike want to connect with your business. It’s...
- January 31, 2020We are excited to welcome our new social media coordinator, Coral Undzis, to the Infinite Laundry family! Coral is a graduate of Florida Atlantic University, where she received a degree in English with a concentration in writing and rhetoric,...
- January 14, 2020A brand is more than a logo with a company attached. It is also the embodiment of a mission; the consummation of an owner’s drive and ambition. Your brand remembers your past and forges the future. It identifies your...
- December 11, 2019This year’s annual Infinite Laundry reunion and forward-looking week was a great success! Through meetings, outings, and lunches we reconnected, reviewed the year, charted the future, and had fun doing it all! With the full team assembled in one location...
- December 9, 2019Today we are excited to announce Mitchell Holt's promotion to Infinite Laundry President. In Mitchell's new role, he will be responsible for growing the company's brand and driving customer success as we enter into the next decade.Mitchell has spent...
- November 13, 2019Infinite Laundry is proud of our social media director, Bri Curington, for her excellently informative interview with American Laundry News. Follow the link to hear Bri's insights into social media use in the laundry industry: americanlaundrynews.comIn the interview, you’ll...
- October 29, 2019Are marketing agencies giving you more cobwebs than customers? Do you feel like howling in frustration when thinking about them? Does handing over that service fee suck the life from you? Then you have a monstrous marketing agency on your...
- October 21, 2019Infinite Laundry is dedicated to supplying the linen and laundry industry with a variety of effective marketing strategies and resources. Marketing your linen and laundry business is our passion, and we’re the proud producers of a video that shows...
- October 11, 2019At Infinite Laundry, we’re always growing and evolving. Throughout the years, we’ve expanded our team and, with growth, came the need to upgrade our office spaces.After working in an effective, WeWork location built for 5 since September 2018...
- September 18, 2019Neverbefore seen linen & uniform customer data, user behavior, & advanced demographics. Data. It's big. Not as in "big data" coffee shop talk, I'm talking about data is a really big deal. It's currently at the intersection and cross-hairs of...
- August 23, 2019It’s important to the staff at Infinite Laundry to know the ins and outs of the linen and uniform industry. We take a “ground floor” approach in assisting our clients with all of their website and SEO needs, and...
- August 6, 2019Whether you’re looking for a better job or a fresh start in a different industry, it can be difficult to decide what to do next. With so many options to choose from, how do you know where to begin...
- July 15, 2019It is with great pleasure that Infinite Laundry welcomes Jess Stout as our new SEO director. Jess attended San Jose State University as a marketing major. She is a recent North California transplant and has been working in digital...
- July 10, 2019We are thrilled to welcome our new social media coordinator, Kerry Prout, to the Infinite Laundry team! Kerry is a recent graduate from Florida Atlantic University, where she received a degree in communications.During her time as a student,...
- June 27, 2019Did you know that over 3.48 billion people use social media worldwide in 2019? That’s up 9% from last year, and the number is only going to keep growing.That 9% includes healthcare facilities, auto shops, restaurants, spas, and...
- June 26, 2019Is your laundry service compliant? Find out with our new and improved Laundry Compliance website. As a linen or uniform service provider, you want to make sure your practices are up to the highest, most respected safety and cleanliness...
- June 16, 2019Does your website have a secure connection?As of 2018, Google has marked all websites that haven’t adopted HTTPS as not secure, which puts them at risk for hacking and identity theft.Not only does this make your website more vulnerable,...
- June 4, 2019You dedicate a lot of time, money, and energy driving traffic to your company’s website. And while that’s definitely important, it’s necessary to make sure that once potential customers click on your links, your landing pages leave a lasting...
- April 17, 2019This post is about one of the most difficult things for marketers to do in our industry: tell a story. Every brand and company has a story, and it’s one of the biggest marketing resources in your possession.How can...
- March 21, 2019Last week, several of our team members took a trip to the Wynn Las Vegas for the CSCNetwork's annual convention from March 13-14! We got to connect with our clients, attend some informative sessions, meet some new friends and...
- March 10, 2019Let's face it: organic social media marketing has passed. It has come and gone, and it's time for your marketing strategy to adjust.But, before I explain why, let me give you a quick history lesson on social media. When...
- March 7, 2019Whether you’re new or seasoned in marketing, the marketing terms that get thrown around can sometimes get confusing. As marketing continues to advance in this digital age, there comes a time when it’s helpful to refresh your memory and...
- February 22, 2019Infinite Laundry is proud to welcome Matt Smith as our new recruiting director! Matt Smith has been a route rep, a service manager, and eventually a GM, who led and grew his family’s 4th-generation linen and uniform service business.While...
- February 7, 2019For many linen and uniform service companies, online marketing seems like an overwhelming task. And in many ways, it is. Platforms are always changing, new media is continually debuting, and how do you know if what you’re doing is...
- January 28, 2019Our South Florida team took some time last week to give back to the community by volunteering at Saving Sage Animal Rescue, a no-kill animal shelter located in Fort Lauderdale.We spent a morning helping to clean out cages, feed...
- January 25, 2019Infinite Laundry President Jeff Wile will be giving a presentation at the CSCNetwork's annual convention this year at the Wynn in Las Vegas, March 13-14.He'll be drawing on his experience working in the linen and uniform industry and 10...
- January 23, 2019You probably instinctively understand that visuals are important. For example, most people you know would probably prefer to watch a movie than read a book. And yet, many companies still don’t understand the power of visual marketing in building...
- January 8, 2019Email has been around for a while. Since the 1970s, in fact. And while its age hasn’t been slowing this form of digital communication down, newer marketing channels have stolen email’s thunder. Compared to Snapchat, email is a dinosaur,...
- December 26, 2018Curious how a marketing company like Infinite Laundry could save the holidays? Read our original holiday comic book. Want a printed copy of the original 10-page book to share with your team? Email Us!
- December 12, 2018In 2018, household laundry marketing has really hit its stride. This year produced some of the best laundry ads we’ve ever seen! From massive Super Bowl hits to heartwarming graduation spots, here are the best laundry commercials of 2018....
- December 7, 2018The holidays are a great time to reflect on the past year, plan for the future, and have some fun along the way! Over the last couple days, we held our annual company meeting in South Florida.This week we...
- December 3, 2018Santa's workshop is falling behind in toy production because they're too busy laundering their linens and uniforms in-house. Can one marketing team save the season? Will all of the good people of the world get a gift this year?Find...
- October 25, 2018Too many linen and uniform companies limit marketing to a newspaper or magazine ad. In other words, they think of marketing as a way to make potential leads aware that their services and brand exists and nothing more.The...
- October 15, 2018Have you ever wondered what the most expensive fabric in the world is? We know that our clients provide high-quality linens, but we doubt that they’re charging thousands per yard.Let’s break down five of the most rare and expensive...
- October 11, 2018Google Plus will be shut down in August 2019, due to a recent security breach. How exactly does this affect your business and the internet in general?Let’s break it down. What was Google Plus? If you are not a current Infinite...
- October 5, 2018Even though smartphones, computers and tablets have made marketing easier and faster, there’s still something about holding a brochure or business card in your hand that technology will never replace. You need paper products. And we’re not talking about...
- September 12, 2018It’s totally okay to admit it: it's tough to write riveting content about the linen and uniform service industry. It just doesn't have the flashiness of the fashion industry, the romance of the travel industry or the excitement of the...
- September 3, 2018Whether you’re losing a customer here and there or they’re leaving in droves, it’s always less expensive to keep a customer than to sign a new one.We’ve spoken with thousands of dissatisfied linen and uniform service customers throughout the...
- August 14, 2018We're excited to announce that we're updating our in-house directories! The new interface is more responsive and user-friendly than ever.We've updated the design, increased the load time, and provided a way for prospects to connect directly with linen and...
- August 6, 2018As we enter the digital world, where individuals can get all the answers they need by typing their question into a computer or even asking their smart device to find the answer for them, businesses need to shift their...
- July 24, 2018Do you still have the same hand-drawn logo that you did 70 years ago? Does your website use about 10 different fonts? Are your print ads straight out of the 1980s?If you answered yes to any of these questions,...
- July 11, 2018Did you know that almost one third of people worldwide do laundry every day? Or that two-thirds claim they do laundry twice per week?Laundry is, well, infinite. No matter where you live in the world, you have to figure...
- June 26, 2018While our office doesn't contain any washers or dryers, we've added a few special pieces throughout the years so that everyone that walks through our doors knows that we work in the laundry industry.And, since we work with many...
- June 12, 2018A business cannot avoid the inevitable search for potential employees. High-quality candidates are, after all, the key to a functioning business. But finding the best potential candidate, especially for a linen or uniform service company, isn’t easy.With near-universal access...
- May 22, 2018Restaurant Floor Mat Blueprint While many restaurant owners understand the importance of mats at the entrance of their building, we need to get better at communicating why they need floor mats throughout their facility. Restaurant owners and managers shouldn’t be...
- May 21, 2018Good reviews are more important than ever. According to a 2017 local consumer survey, 85% of customers trust online reviews just as much as personal recommendations, and positive reviews make almost 75% of customers trust a local business more. But...
- May 8, 2018Selecting an agency to help with your marketing initiatives isn’t as simple as just leaving the job to whomever produces the flashiest content or works with the largest number of clients. While of course that’s important, another valuable aspect...
- May 3, 2018Commercial laundries don’t make the news often (which of course they should), but once in a while we see a story that’s interesting or heartwarming. We thought we’d share some of them with you! Here are a few of...
- April 25, 2018We’re excited to announce that we’ve teamed up with Mountville Mills, Inc. to educate customers of linen and uniform companies about the importance of mats in improving employee comfort and safety, as well as their effectiveness in fighting germs...
- April 1, 2018Does your sales department completely shut down during major U.S. holidays?If it does, then you could be missing out on calls from potential new customers, especially on less-popular Monday or Friday holidays when many businesses remain open, like President’s...
- March 21, 2018Employees at Infinite Laundry were able to take a Friday morning in March to volunteer at Super School, a local school for special needs children. Super School’s goal is to assist students with varying disabilities in reaching their full...
- March 18, 2018With businesses, it’s all about the personal touch. That includes social media. Throughout our years of laundry marketing research, we’ve discovered just how much better personal content performs than other types of content in terms of engagement. For example, a...
- March 12, 2018Infinite Laundry spent a whirlwind week at the annual CSC convention at the Aria in Las Vegas from March 7th to 9th. We got the opportunity to connect with clients, hear various perspectives on the linen and uniform industry...
- March 7, 2018Is your linen and uniform service currently taking advantage of Instagram's new integration with Facebook’s custom advertising audiences? We’re often asked by our commercial laundry customers, “what’s next?”. Ok, ready for it?Instagram coupled with Facebook’s sophisticated audience targeting has created...
- March 7, 2018The Infinite Laundry team would like to express our sadness over the mass shooting yesterday in Parkland, Florida. Our thoughts, prayers, and support are with the students, families and faculty of Marjory Stoneman Douglas High School and the community of Parkland.Our...
- March 7, 2018As exciting as Super Bowl LII was, our focus at the end of the game was on Mountville’s amazing 2018 Super Bowl creations.Mountville Mills, Inc. manufactured custom logo mats for the Super Bowl. You can catch glimpses of the...
- March 7, 2018Have you ever gotten any items lost in your laundry that made you wonder, “How did this even get here?”Our list encompasses both weird things found in commercial laundry as well as weird things found in laundry at home....
- March 7, 2018Lock up your laundry detergent. The Tide Pod Challenge is all the rage among teens right now, with disastrous consequences. We’re in the laundry business, and since laundry-related topics make headlines pretty much never, we decided to dig deeper.What’s...
- January 11, 2018We would be a sad excuse for a digital marketing company if we weren’t at least a little addicted to our screens. Check out some of our top marketing apps and organizational apps and tools below!ZapierJeff Wile, Owner “Zapier has...
- January 3, 2018The marketing landscape is always changing, which is what makes marketing such an exciting and volatile field. That doesn’t mean we won’t try to predict it. So, after a ton of research and a lunchtime discussion or two, this...
- December 11, 2017Here's a scenario. A business owner is looking for a new linen and uniform service company to partner with. They jump on Yelp and search “linen and uniform laundry companies near me” and your company name and phone number pop...
- December 11, 2017There's nothing like getting out of the office to give you a fresh perspective on your work. So that’s what we did!During our annual strategy meeting in Medellín, our team took time to reflect on the lessons we’ve learned over...
- December 4, 2017Brainstorming employee holiday gift ideas can be incredibly frustrating. How do you strike that balance between personalization and professionalism? And how do you buy blanket gifts when every employee is different?We’ve put together a few categories of gifts to...
- November 30, 2017Every Launder-Who down in Laundryville liked service a lot... But the Reviewer, who lived just north of Laundryville, did NOT! The Reviewer hated the laundries - in every season! Now, please don't ask why. No one quite knows the reason.It could be...
- November 16, 2017In early 2015, millennials surpassed Generation X as the largest generation in the workforce, which has huge repercussions for all industries, including the linen and uniform business.Millennials are filling management positions and starting businesses, and the fact that they...
- October 24, 2017Halloween is upon us! The ghouls are preparing for their yearly sojourn into the land of the living and the pumpkins are just about ripe for carving. ‘Tis but the perfect time to share some wild, weird, and downright...
- October 23, 2017Infinite Laundry Owner Jeff Wile and Creative Designer Carlos Escobar pose for a picture with the children of Fundación Jardín de Amor. The children were a joy to meet and they were filled with humor (although not interested in...
- September 26, 2017In 2017 Google released a new interface for AdWords, their client-managed advertising platform that accounts for $78,380,000,000 of their close to $90,000,000,000 2016 annual sales.This was their first overhaul of the system since its launch in 2001. While the...
- June 5, 2017Social media is great for connecting with long lost friends, proudly displaying your vacation photos, and keeping up with the latest family events, but is it necessary for a commercial laundry to have social media accounts? Not only is...
- May 2, 2017The results are in! It's time to review the data from TRSA's 2015 B2B Survey.
- April 12, 2017How much business has your website generated in the last month? Unfortunately, the answer for most linen and uniform service companies is either “zero” or “nada”. This does not need to be the case. In fact, you should be...
- April 11, 2017Today is National Pet Day! So, we decided to share some of our favorite pets with you and explain a little bit about why we love them. Enjoy the cuteness!Mitchell - Director of Operations - Aston & SandyWhat Mitchell...
- April 5, 2017We were so happy to have had the opportunity to attend the Women in Business luncheon this week. On top of meeting some very successful ladies and having the opportunity to engage with them this conference really provided some...
- March 20, 2017Infinite Laundry would like to congratulate AmeriPride’s Fresno, California plant for receiving their Hygienically Clean Food Safety Certification! This certification is a recognized international standard which certifies linen plants through inspections through the TRSA. The benefits of the Hygienically Clean...
- March 13, 2017Once again our Infinite Laundry team ventured out of our Coral Springs, FL office directly to Sin City for the CSC Network Convention. This year has been the best by far, visiting with clients, meeting new people and networking.Our...
- February 28, 2017It seems like most companies in the linen and uniform services industry do not have a clear, concise, and efficient marketing plan (if they have one at all). There are multiple culprits for the lack of a strong marketing...
- February 4, 2017Valentine’s Day is approaching, and we are all suckers for romance here at Infinite Laundry. So, we have put together some themed lists in preparation and in celebration of Valentine’s Day for you and your special someone.Check out things...
- January 9, 2017Infinite Laundry welcomes the new year with open arms! We hope this year will be productive and excellent one. Each of us here at Infinite Laundry have our own resolutions that we would like to accomplish as well! Check...
- November 30, 2016Every day billions of people search for something on Google, hundreds of millions of hours of video are watched on YouTube, and over a billion people log into Facebook. These statistics are mind-boggling and over the next 5 years,...
- October 31, 2016Our team at Infinite Laundry loves Halloween. When we saw the day was coming up we all put our heads together and after some thought, we decided to get t-shirts with our favorite social media or online platform.It was...
- October 14, 2016Thanks to our friends at Moonshine Lamp we're the coolest marketing company on the block!If you take a closer look at the finished product you will notice the old school irons on either side of the canvas photo of...
- September 13, 2016Does your company have a website? If so does it actually generate real leads and sales for your business? Let’s be honest, for the most part, when it comes to websites and digital marketing the linen and uniform service...
- September 6, 2016In any industry, marketing plays a very important role. It allows you to get your brand and business to a greater audience and allow for more business opportunities. In the linen and laundry industry, many laundry businesses don’t use...
- August 3, 2016Discover the on-site and off-site algorithmic factors that impact your website's placement in the search engines. If you're curious how your locations are viewed "off-site" on the internet's biggest publishers, please check out our Free Listing Scanner.Looking for a...
- May 27, 2016What is SEO? In 2016, what is SEO or Search Engine Optimization? The term and practices look completely different since Google’s IPO in August 2004, but SEO broadly is a strategy that focuses on improving a company’s visibility in organic...
- April 13, 2016Do you know the benefits of guest blogging? Here are 5 ways it's beneficial to your business.1. Exposure.2. Brand Awareness.3. Strengthen Social Media Following.4. Help Grow Your Online Audience.5. Bragging Rights. (Our Fav)Do you have an inspirational sales story or a...
- April 1, 2016For years the popular male enhancement drug has been an agent for additional uses. It has been found to help with reduce jet-lag, increase athletic performance and more. In Linen and Uniform news however, this little blue...
- March 22, 2016Are Your Uniforms Worth It For Your Business? Click Here to Read the Study and Decide for Your Business! Uniforms please customers. Uniforms Benefit Business Owners. Uniform Rental Improves Efficiency.
- March 7, 2016As they say 3rd time is a charm! Meeting with existing customers, making new friends and acquaintances as well as introducing our brand to new customers was such a wonderful experience for all of our team members....
- February 25, 2016These linen and laundry acronyms get tossed around on a daily basis in the industry but do you know what they mean? We break it down more intensely than your 1988 Ellis Open Pocket Washer!So here we go with the the...
- January 28, 2016The Complete Marketing & Sales Guide for Linen Service & Uniform Rental Companies As you probably already know, the linen service and uniform rental industry is exceedingly competitive with razor-slim margins. In every market, you will have multiple competitors from...
- September 18, 2015You're out doing your homework and researching for the best linen and/or uniform service provider out there. Sounds easy enough right? But if you don't know what certifications are the ones that match your business needs as well as...
- August 7, 2015Provide cost savings, improved image, improved environmental practices Two national surveys recently completed by opinion and research firm Fabrizio Ward found industrial business leaders believe textile service providers can reduce their expenses and environmental impact while improving their corporate image....
- August 7, 2015In a statement on May 14, 2015, TRSA stated that legislation being advanced by New York Councilman Ritchie Torres (District 15) to license commercial laundries ignores existing safety standards, a strong record of health and safety within the commercial...
- August 7, 2015Two national surveys recently completed by opinion and research firm Fabrizio Ward found an overwhelming segment of both the public and healthcare decision makers agree professional textile services for lab coats, scrubs, gowns and other garments are cleaner and...
- August 7, 2015Majority agree outsourcing laundry is better for the environment Two national surveys recently completed by opinion and research firm Fabrizio Ward found a large segment of the hospitality sector is failing to calculate the full, accurate cost of laundry on...
- August 7, 2015National survey results show across-the-board reductions in injury and illness at commercial laundries, surpassing safety improvement rates in the overall private manufacturing industry TRSA, the leading global textile services trade association, today released results of its annual national safety survey,...
- August 7, 2015Two national surveys recently completed by opinion and research firm Fabrizio Ward found a majority of consumers prefer dining in restaurants with tablecloths. The surveys also found expectations of the quality of service and a customer’s willingness to pay...
- July 30, 2015With all the different professions out there which ones can benefit the most from a uniform rental service?1. Automotive: Mechanic uniforms take a beating while in use - they come in contact with oil and grease on a daily...
- July 7, 2015In case you didn't know July is National Ice Cream Month! To celebrate our office took a trip to the local YogurtLand.Here are some photos of us enjoying our yummy treats -Enjoying our Day Trip!What Would You Caption This Pic?Man...
- June 19, 2015Doing business with a certified commercial linen and uniform service guarantees sustainability and quality of the items that are being handle. But do you know which certifications to look for when choosing a new linen and uniform service company? We have...
- June 15, 2015Check out some photos of our new office location in Coral Springs, FL!
- May 21, 2015Over the weekend I visited an urgent care facility with my 3 year old niece who was complaining of chest pains (false alarm thank goodness) and as we were waiting to be seen by the doctor I scanned the room and...
- March 31, 2015Let’s face it, in the linen and uniform rental industry the large companies keep getting larger. They either buy out the family owned business, or try to crowd them out of the market by offering rock bottom pricing to...
- March 22, 2015Anyone at the CSC Convention in Las Vegas last week may have noticed our booth, or perhaps our great tasting mints floating around. Throughout the show we had a great time connecting with new people and promoting the many...
- March 17, 2015The CSC Network's 2015 annual convention in Las Vegas did not disappoint. Once again the annual affair was at the Bellagio, and The National Alliance of Independent Launderers reported a record turnout. The energy at the show was evident and created an...
- February 27, 2015FOR IMMEDIATE RELEASE:Fort Lauderdale, FloridaFebruary 27, 2015 – Comprehensive Strategic Marketing Partnership is established between Infinite Laundry and TRSA.Infinite Laundry and the Textile Rental Services Association of America (TRSA) announced today that they have created a strategic marketing partnership...
- December 22, 2014
- November 24, 2014We've blogged about how hashtags have changed our internet searches to allow users to locate businesses and news by incorporating a # in front of a keyword (Read the full blog article here - https://www.infinitelaundry.com/laundry-hashtags/) and then came @. ...
- November 5, 2014First SEO and Facebook. Now Hashtags and Pinterest? #YoMarketingPeople #TryingToRunMyLaundryWhat’s up with all the #’s? 10 years ago the # symbol was the button on the phone you used when getting your voicemail messages after entering your pin - or...
- July 21, 2014Thursday morning I woke up toan annoying 5 AMwakeup call by my alarm clock. Obviously, very few people are in a great mood when they wake up before the sun, but the reason for this early wakeup call was...
- July 21, 2014Originally Posted by Jeff Wile on LinkedIn | June 11, 2014 Laundry. It's really the world’s second oldest profession - and it is big business. If you aren't aware of the "oldest" (as my 6 year old son would say), Google...
