Blog: The Spin
This author is a collaboration from the creative team at Infinite Laundry!
Who’s selling your business for you? More than the how’s of your linen service advertising, it matters who creates the strategies for your business. The industry, as straightforward as it is, presents its own unique challenges, and not every advertising firm has got what it takes to prevail. You might need a better advertising expert for that – one with true, firsthand experience in the industry.
Successful linen service marketing is challenging for two reasons:
The linen service market is wide-ranging in that, it covers a whole array of other industries. That should sound reassuring. After all, having multiple targets means multiple opportunities. But that’s also exactly where its biggest challenges lie. It does not cater to a single market and a single type of consumer. It is many different consumers, different in many ways, intersecting in only a few ways.
How do you find the best way to accommodate and reach out to each subset of the market? It cannot possibly be a single, generic strategy. For linen service advertising strategies to work, they must penetrate each subset of the market. It must make an impact on each of these. Generic, single-goal strategies have a high risk of just falling on deaf ears, wasting your time, effort, and money.
This is a problem that especially rings true for smaller businesses. Going against large, national conglomerates is problem enough for any business. For those in the linen service industry, the issue is even more pronounced. With their large marketing budget and wider market reach, what does a local facility have to compete equally alongside them?
With the depth and complexity of the commercial linen service market, an outsider might not be the best option for your needs. You need people who are in the know, like industrial laundry professionals. Here’s why:
Infinite Laundry is the only marketing agency today that focuses on the linen and uniform service industry. Our expertise is founded on extensive experience working as industrial laundry professionals.
We combine this expertise with the latest and most effective marketing tools today to bring linen service advertising to a whole new level.
Experience the expertise of bona fide industrial laundry professionals in linen service advertising! Call us today at (888) 557-0262 to get started on your service!