Whether you’re new or seasoned in marketing, the marketing terms that get thrown around can sometimes get confusing. As marketing continues to advance in this digital age, there comes a time when it’s helpful to refresh your memory and maybe learn something new.
I’ve compiled a list of some common marketing terms, so let’s break them down and see exactly what they mean:
Above the Fold: Any content that appears when the screen loads, before the user needs to scroll down.
A/B Split Testing: Running similar ads at the same time to determine which performs best, often by switching up copy or image elements.
Analytics: Tracking data and establishing patterns to use for future projects. For example, seeing which posts on your social media get the most likes and using that data to create similar posts you know people will see.
Business-to-Business (B2B): Describing a business that typically sells to other businesses. Xerox, while a household name, makes billions providing paper and print services to companies all over the country.
Business-to-Consumer (B2C): Describing a business that typically sells to consumers. A company like Apple does a lot of B2C marketing.
Bounce Rate: The percentage of visitors to a website who enter a site and then leave quickly rather than viewing other pages. They “bounce” right out before they get a chance to see what the website is all about!
Call to Action (CTA): Used to prompt an immediate response or encourage a sale. For example, if you’re reading about the services a company offers, they might put their contact information in bold on the page and encourage you to call them to get more information.
Content Marketing: Creating free, valuable content to attract prospects and turn them into customers. For example, writing a blog post for your website with some useful advice for a common problem. This brings in prospects to your website who were searching for solutions to that issue.
Cost Per Impression (CPI): A measurement of how many times your ad appears and the cost associated with each appearance.
Click-Through Rate (CTR): How many times an ad was clicked on divided by the number of times it was displayed, expressed as a percentage.
Digital Marketing: Marketing to an audience through the internet.
Inbound Marketing: Marketing to draw visitors in rather than having to go out to get their attention. For example, building a solid social media following and engaging with those who like and comment is a great way to bring in customers.
Keyword: A specific word or phrase that is used to search. By using commonly-searched keywords in your content that relate to your products and services, you can attract people to your site by ranking higher on the search engine results page.
Landing Page: A page on your website that is linked to from another site, social media post or email.
Lead: An individual or company that has shown interest in your services.
Pay Per Click (PPC): A method of advertising where you only pay when someone clicks on your ad.
Remarketing: Displaying targeted ads to people who have already visited your website in an effort to get them to return.
Search Engine Optimization (SEO): SEO is the process of maximizing the traffic to your website by ensuring your site appears high on the list of results returned by a search engine. SEO helps prospects find your business!
SERP: SERP stands for Search Engine Results Page, meaning the pages that show up when you search for a term in Google or another search engine.
Want more than just marketing terms? Let us help!
Now that we’ve gone over some common marketing terms, let’s help you get started with high-quality marketing for your business today!
Here at Infinite Laundry, we specialize in helping linen and uniform companies grow. From SEO to content to social media, we are the one-stop shop for all of your laundry marketing needs. Contact us today to learn more or click here to read about our services.
Be sure to check out our blog post on common linen and uniform lingo here!