Integrating QR Codes into Your Laundry’s Marketing Strategy

When you think of companies that use QR (Quick Response) codes in their marketing, you might think of craft breweries or obscure tech start-ups. For everybody else, they’re a sidelined and seldom used tool scoffed at by traditional marketers who know better. What could they offer an industry as buttoned-up and straight-edged as linen and uniform? Well, if you know Infinite Laundry, you know we’re not squeamish about untapped potential, and that’s what we see in QR codes.

Here’s what QR codes are, and how your laundry can take advantage of them.

What QR Codes Are, and How They Work

QR codes are boxes with black and white symbols that are scanned like bar codes to bring up or direct a user to specified information. Smartphones have the ability to read and extract the information stored in QR codes simply by using the camera app. Here’s a basic guideline to opening them for android and iPhone devices:

For Android Devices

Open the camera, fit the entire QR code on your screen, tap “mode,” tap “lense,” and then tap the pop-up that appears.

For iPhone Devices

Open the camera, view the entire QR code on your screen, and tap the notification that appears on the screen.

What Can Be Done With QR Codes?

One of QR’s greatest benefits is its versatility. Here are some of the coolest things you can have them do when people interact with them:

Direct visitors to your website
Dial your business’s number
Send your business a message
Download apps, pdfs, or other documents
View your business’s location
Direct customers to your social media pages
Make purchases/pay bills
and so much more!

There are few limits to how QR codes can be implemented. If it can be downloaded, viewed, or interacted with online, a QR code can send people its direction.

What Implementation of QR Codes in Your Marketing Strategy Will Look Like

Would you like every paper or electronic invoice you send out to have an easy-to-see “pay here now” button? Or maybe you see value in a highly-shareable pipeline to your sales department? With how versatile QR codes are, your experience implementing them will be as unique as your business. They can be placed in print advertising materials, pushed on social media to expand visibility of any service or product you want attention on, or they can even be used to commemorate milestones or celebrate achievements.

Other Benefits of Integrating QR Codes into Your Laundry’s Marketing Strategy

When QR codes are used, they double as a digital record-keeper of user information such as phone numbers, email addresses, and so on. It is a convenient method of data collection that can later be used for more accurate marketing campaigns. It is also easy to contend with privacy concerns since it is up to the user what they want to input on your site.

These are some of the data-driving benefits QR codes can provide:

Add Prospects to Your Remarketing Lists

Prompting prospective customers to scan our QR codes adds them to our remarketing lists. This allows us to effectively connect with people who previously interacted with either your site or mobile app. We use various services to strategically place your ads in front of them at various online locations, reminding them of you and subconsciously encouraging them to make a purchase.

Personalized Advertising

How often have you used an app and seen the words “recommended for you”? This is because the companies that own each app use information gathered from their users to offer more personalized ads to their prospects. Scanning our QR codes gathers that user information and provides them with ads that are more relevant to them. For example, we can boost posts on Facebook and Instagram with more accurate timing and put Google Display and YouTube ads where they are looking.

Contact Infinite Laundry for More Information

Get in touch with Infinite Laundry for more tips on QR code marketing. We also provide:

Call us today at 888.557.0262 or visit our website for more information on how we can help you!

Blog: The Spin

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