Is your linen and uniform service currently taking advantage of Instagram’s new integration with Facebook’s custom advertising audiences? We’re often asked by our commercial laundry customers, “what’s next?”. Ok, ready for it?
Instagram coupled with Facebook’s sophisticated audience targeting has created new opportunities for B2B marketers.
25 million businesses have an Instagram account. Previously not a great fit for our industry, it’s time to begin planning your Instagram strategy and incorporating it into your digital media.
Although Instagram is about 6 years younger than Facebook, the photo-based social media platform has become a hub for stunning visuals, brand awareness and influencer marketing. Here are the top 5 reasons your business needs Instagram social media marketing:
1. Instagram has a huge audience.
There are 800 million people on Instagram, and of those 800 million people, 500 million use the social networking site every day. That’s a huge base of potential customers that you could be reaching with brand content.
2. Instagram Stories skyrocketed Instagram use.
With the introduction of Instagram Stories, users are spending more time than ever on the app. According to Instagram itself, one out of five organic stories that a business posts results in a direct message to that business.
3. People discover brands on Instagram.
Instagram has become a way for users to discover new services and products. In fact, 60% of users say that they find new products on Instagram. Get on Instagram, and soon those users will be discovering you and your services.
4. Most users follow a business on Instagram.
80% of users follow at least one business on Instagram. For comparison, only 60% of Facebook users have liked a Facebook page, even though the number of businesses on Facebook is higher than the number of businesses on Instagram.
5. Instagram promotes customer engagement.
Instagram is unmatched in terms of engagement. In one survey, 1,500 micro-influencers and brands said that Instagram is better than Twitter and Facebook at facilitating customer engagement.
While Facebook is mostly about connecting with friends, Instagram is different.
Its users are open to discovering new products and services and learning about new brands. Instagram’s simplicity and mobile-friendly design give the social media platform a vitality you need to invest in to make it online.
Infinite Laundry offers a complete Instagram brand management program for your linen or uniform service company. We’ll post for you, create ads and stories and grow your following. Contact us today to learn more!