Laundry Marketing Secrets
At Infinite Laundry, we have over 8 years of marketing experience just in the linen and uniform service industry, and we’ve learned a few things along the way that we’re ready to share. So here are some laundry marketing secrets, revealed!
Busting the Myths
Myth #1: Millennials aren’t making B2B business decisions.
Reality: Almost half of all B2B buyers are now millennials.
Myth #2: B2B marketing should target the highest level, executives.
Reality: B2B researchers who are not in the C-suite influence purchasing decisions.
Myth #3: Not many B2B researchers use mobile.
Reality: 49% of B2B researchers who use their mobile devices for product research do so while at work. They’re comparing prices and features, reading about products and contacting companies.
Times have changed! Back in the 90s and early 2000s, having a simple website and local print yellow page listings were sufficient for linen and uniform company marketing. Google.com was not even registered until September 15, 1997. Today, more is required. Sales, marketing and IT have become intertwined. Here are just a few types of inbound and outbound advertising that your linen and uniform company should be using:
- Pay-Per-Click Ads (PPC)
- Search Engine Optimization (SEO)
- Email Marketing
- Online Directories and Media Publishers
- Social Media and Display Advertising
- Cold Calling
- Print Media
The Secrets of Laundry Marketing
Secret #1: We All Think Differently
Five different restaurant owners needing the same products and services will often search five different ways: restaurant linen supply company, linen services that deliver to restaurants, tablecloth and napkin rental service, linen companies who provide black chef coats, or restaurant laundry near me. During one month, one linen and uniform service account had 12,506 unique queries from two primary search platforms: Google and Bing/Yahoo.
Secret #2: Optimize Your Campaigns Correctly
Once you’ve got the right keywords, make sure that your campaign is completely optimized. Use negative keywords to ensure that you’re getting the right people and make sure that campaigns aren’t running outside of your service area! Also, when it comes to social media, don’t just tell your friends. The true power of social for linen and uniform companies is with advanced audience targeting.
Secret #3: Make Things Easy
These days, you only have so much time to grab a potential customer’s attention, and you want to minimize any barriers between potential customers and your company. So, don’t make it more difficult than it needs to be! Keep contact forms simple and add click-to-call buttons to your website.
Secret #4: Get Listed!
The different online directories commonly used are Yellow Pages, Yelp, Google My Business, White Pages, Yahoo Local, and more. Failing to list your business could mean that these directories will publish information that could be false and your company will likely not receive good placement on those sites.
Secret #5: Get Creative
Think outside the box! We know laundry content for 365 days a year can get monotonous, but don’t give up. Get creative and have fun with it!
Secret #6: Use the Right Tools
Work smarter with some of our favorite laundry marketing tools. Here are a few that you should definitely try:
Get Laundry Marketing Assistance from Infinite Laundry
If you enjoyed hearing our laundry marketing secrets, we have more that we’d love to share with you. Contact us today for more information about our company! We can help you radically improve your laundry marketing with our years of experience and our passionate creative team.