The COVID-19 pandemic has accelerated the digital adoption of every aspect of sales and marketing in the commercial laundry industry. Virtual connections are no longer optional, and a deep understanding of how online tools work is required for success.
It’s been just over a month since we provided a marketing update for linen and uniform companies navigating uncharted waters during the pandemic. This has been a difficult time for every company in the industry, including ours. Collectively, as a team and with our customers, we are pushing forward, making adjustments that make sense, and […]
Neverbefore seen linen & uniform customer data, user behavior, & advanced demographics. Data. It’s big. Not as in “big data” coffee shop talk, I’m talking about data is a really big deal. It’s currently at the intersection and cross-hairs of politics, anti-trust investigations and the worlds top 5 companies who are worth more combined than […]
Restaurant Floor Mat Blueprint While many restaurant owners understand the importance of mats at the entrance of their building, we need to get better at communicating why they need floor mats throughout their facility. Restaurant owners and managers shouldn’t be purchasing one mat for the entryway and calling it a day. FIND A SUPPLIER
Does your sales department completely shut down during major U.S. holidays? If it does, then you could be missing out on calls from potential new customers, especially on less-popular Monday or Friday holidays when many businesses remain open, like President’s Day or Labor Day.
Every Launder-Who down in Laundryville liked service a lot… But the Reviewer, who lived just north of Laundryville, did NOT! The Reviewer hated the laundries – in every season! Now, please don’t ask why. No one quite knows the reason. It could be his mat wasn’t laid down just right, It could be, perhaps, that […]
In 2017 Google released a new interface for AdWords, their client-managed advertising platform that accounts for $78,380,000,000 of their close to $90,000,000,000 2016 annual sales.
In a statement on May 14, 2015, TRSA stated that legislation being advanced by New York Councilman Ritchie Torres (District 15) to license commercial laundries ignores existing safety standards, a strong record of health and safety within the commercial laundry industry and puts an unnecessary burden on the commercial laundries serving New York City. Today, […]
First SEO and Facebook. Now Hashtags and Pinterest? #YoMarketingPeople #TryingToRunMyLaundry What’s up with all the #’s? 10 years ago the # symbol was the button on the phone you used when getting your voicemail messages after entering your pin – or when a company’s automated phone system initially screened calls. Everywhere you go now, whether it’s your […]
